asking price
revenue / mo
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NotFair (notfair.co) is a B2B SaaS that lets AI agents (Claude, Codex, Grok) manage ad accounts for small and mid-sized businesses: it connects to Google Ads via official OAuth, analyzes performance, finds wasted spend and, with approval, adjusts bids, pauses keywords and adds negatives; it has since expanded to Meta, LinkedIn, TikTok, X and Reddit ads plus SEO, WordPress and CRM. TrustMRR shows $13,178 MRR, $16,144 revenue in the last 30 days, $64,581 all-time and 111 active subscriptions, founded April 2026. The founder says it went from $0 to ~$150K ARR in 6.5 months with 2,700+ connected ad accounts and ~95% margins; the sale includes the product, customers and an open-source marketing skill (4K GitHub stars). Revenue figures are TrustMRR-verified (connected via Stripe) as of Oct 27, 2026; the asking price, growth claims and anything else are seller-reported and unverified.
Against the median of 188 other SaaS businesses for sale on StartExus. These are asking prices, not sale prices.
| this business | median saas | |
|---|---|---|
| asking price | $2M | $5,000 |
| × annual revenue | 9.5× | 2.9× |
| revenue / mo | $13,178 | $317 |
At 9.5× annual revenue, this asks more than most SaaS businesses for sale here (median 2.9×). Ask what justifies it: growth rate, margins or how little work it takes to run.
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