business acquisition
How to Write a Listing That Sells Your Side Project
Buyers do not buy your weekend story. They buy a transferable cash-flowing asset with numbers they can trust. Your listing is the first diligence pass, not...
5 min read
// startexus blog
Guides for buying and selling online businesses
Practical, plain-English articles on valuing, listing, vetting and closing deals for online businesses.
Latest articles
business acquisition
Red Flags in a Small SaaS Listing: 9 Warning Signs Buyers Miss
A polished listing can hide a soft business. The screenshots look fine. The MRR chart trends up. The asking price sits inside a familiar multiple. Then you...
5 min read
business acquisition
How to Transfer a SaaS After the Sale: Domains, Code, Stripe and Customers
Buying a SaaS ends with a signature. Owning it starts with a transfer. The money can be in escrow and the agreement signed, and you still do not own the...
5 min read
due diligence
SDE vs Profit vs MRR: Which Number to Use When Valuing a Small Online Business
A seller says the business makes $3,000 a month. A buyer hears $36,000 a year in profit. Neither is lying. They are just using different numbers. Small...
6 min read
business acquisition
How to Use Escrow When Buying an Online Business: A Step-by-Step Guide
Paying for an online business is the easy part. Getting the business is the hard part. Send the money first and you are trusting a stranger to hand over a...
5 min read
business acquisition
Content Site for Sale: How to Value a Blog Earning Under $1K a Month
A blog earning $500 a month looks like a small thing. To the right buyer it is a cash-flowing asset that runs on a few hours a week. To the wrong one it is...
5 min read
business acquisition
Seller Financing and Earnouts in Small Online Business Deals: A Plain-English Guide
Most small online business deals are simple. The buyer pays, the seller hands over the keys, and it is done in a week or two. Then a gap shows up. The...
5 min read
valuation
Buy an Existing SaaS vs Build Your Own: When Buying Wins
Building a SaaS has never been cheaper. Getting it to its first paying customers costs what it always did: months of your time, with no promise at the end....
5 min read
business acquisition
Sell an App Without a Broker: Pricing, Listing, and Handover
Selling an app is not hard because buyers are rare. It is hard because most sellers show up with a price they cannot back up and a handover they have never...
6 min read
business acquisition
Small Online Business for Sale: How to Spot a Good Deal Under $50K
Under $50K is where a lot of first-time buyers start. It is also where the best deals and the worst ones look almost identical. Same clean landing page....
6 min read
due diligence
Side Project for Sale: How Buyers Value Pre-Revenue and Tiny-MRR Projects
A side project with no revenue is not worthless. A side project with $50 MRR is not a business. Most sellers get one of those two wrong, and price it like a...
6 min read
business acquisition
Asset Purchase Agreement for a SaaS: What to Include (Plain-English Guide)
Shaking hands on a price feels like the end of a deal. It is the middle. The asset purchase agreement is where the price turns into a promise, and where...
6 min read
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