WTFood - Solid SEO foundation SaaS with a viral-friendly brand
- revenue
- traffic
- domain
- seller id
1 / 8Financials & traffic
- asking price
- $9,000
- profit · 12 mo
- $1,560
- verified
- revenue · 12 mo
- $1,884
- verified
- mrr
- $157
- verified
- visitors / mo · avg
- 12.8K
- verified
- profit multiple
- 5.8×
how it makes money
- Subscriptions
About this business
Startup description If you've once asked yourself: "AM I actually eating right?" This macro tracker might be for you. It's built for people who want to track food and calories without manual logging. What The Food is the macro tracker that helps you understand what you eat. Scan meals, track macros, and spot patterns that shape your eating habits and fitness goals. Key highlights: - $1,880+ revenue generated organically - 32 domain rating + strong backlink profile - Unique and viral-friendly brand name for social media - Product of the Day on MicroLaunch and many other launch platforms - 1.3M+ impressions and over 25K clicks from Google, organically, in the past 6 months alone - 2,400+ free users since the SaaS version rolled out (Dec 23th 2025) Team: Solo project - Odeh Ahwal Tech Stack: NextJs - Github, Google Gemini API, Hostinger KVM4 VPS, Supabase, Namecheap, Stripe, MailerSend. Marketing and growth: - Create a mobile app for Android and IOS - Enhance a few things on the site (I can guide with that) - Short video content on TikTok, Instagram and YouTube Revenue and profit: The site is monetized with monthly ($9.99) and yearly ($99.99) subscriptions. Profit exceeds the 90% since the Gemini API is cheap. The highest month we paid $3.6 on the API calls. Return on investment: It can be decent for the following reasons: Low running costs, low maintenance needed, viral friendly means that you don't need to spend on paid ads, and most importantly, the traffic estimated value is over $18,000 according to Ubersuggest. That means that our site is ranking for keywords that have transactional search intent with a high CPC according to what the advertisers are currently paying to compete on these keywords. Startup assets: What’s included in the sale? The entire website, with its copyright and branding Domain name whatthefood.io (valid till late 2027) X account @whatthefood_io + a database of 2,400+ organic users VPS account (valid till late 2027)
reason for selling
Focusing on other ventures at a larger scale. I've been building for nearly a decade now with a 10x exit record. This is my full portfolio odehahwal.com
Highlights
- 31 DR
- Decent backlink profile
- Solid SEO foundation
- 1.9M+ impressions since anticipation
- 55K+ generative AI traffic in the past few months
- 2,500 free users on the database from free organic traffic only (no ads)
Growth opportunities
- TikTok short video content (the brand is viral friendly name that resonates with the audience there)
- Create mobile apps to tap into untapped areas and unlock new potential
- Push more SEO driven content and optimizing for keywords given by GSC and Ubersuggest that's been connected since launch
Risks to consider
- There's really no risk, it's a solid asset that needs someone who can give it the attention it deserves. It's a booming niche.
Business details
- established
- 2025
- team size
- 1 person
- location
- Fully remote
- mrr
- $157
- nda required
- No
- confidential
- No
platforms
- Stripe
tech stack
- Next.js
- React
What's included in the sale
- Domain (valid till late 2027)
- codebase
- database
- hosting (valid till late 2027)
- GSC/GA ownership access
Website & proof
- websitehttps://whatthefood.io/
Questions about this business?
Message the seller directly through StartExus.
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