Flippa Fees Explained: What Selling a Small SaaS Really Costs

Flippa does not charge one fee. It charges a listing package before anyone sees your SaaS, then a success fee when it sells. Add-ons, renewals and closing...

StartExus

6 min read

Flippa Fees Explained: What Selling a Small SaaS Really Costs

Flippa does not charge one fee. It charges a listing package before anyone sees your SaaS, then a success fee when it sells. Add-ons, renewals and closing costs sit on top.

None of that is hidden. It is spread across a pricing slider, a terms page and a help center. So most founders only add it up at closing, when the number is already fixed.

Here is what selling a small SaaS on Flippa costs, band by band, from Flippa's own pricing page, terms of service and help center, checked on October 22, 2026. Plus the clauses that cost more than the fees.

1. The listing package: paid upfront, sale or no sale

Flippa's terms are blunt: you are charged a listing fee when you list, whether or not the asset sells. The price depends on your asking price band and how much reach you buy.

  • Under $10K. Entry is $29 for a 60-day term. Boosted is $49 for three months. Premium is $199 for six months.
  • $10K to $49.9K. Standard is $49, Premium $399 and Ultimate $599, each per six-month term.
  • $50K to $99.9K. Standard is $129, Premium $399 and Ultimate $699, each per six-month term.
  • No monthly billing. Each package is a single payment for its term.

2. The success fee: 10% for almost every small SaaS

The success fee is the big number. Flippa calculates it as a percentage of the total transaction value or final sale price, including any applicable taxes.

  • 10% under $500K. Every band from under $10K up to $499.9K shows a 10% success fee.
  • Steps down only at scale. 9% from $500K, 8% from $1M, 7% from $5M, 6% from $10M and 5% at $50M and above.
  • Non-negotiable and non-refundable. Flippa's terms say so directly, and Flippa can change the rate with notice.
  • Taken at closing. Its help center says the fee is paid from the funds held in escrow, or by card or PayPal.

The "success fees start from 5%" line on the pricing page is true. It just applies to sales of $50M and up.

3. Brokered sales: an upfront fee on top of the percentage

From $100K, Flippa's slider switches from self-serve packages to "Brokered by Flippa": a dedicated broker, a single upfront payment for a six-month term, and the success fee when it sells.

  • $100K to $249.9K. $399 upfront plus 10%.
  • $250K to $499.9K. $499 upfront plus 10%.
  • $500K to $999.9K. $899 upfront plus 9%.
  • $1M and up. $1,299 to $1,499 upfront, with 8% down to 5%.
  • Eligibility. Flippa asks for 12 months of trading history and 12 months of financials, and says it will refund fees paid if it cannot match your business with the right buyer.

Infographic: Flippa seller fees by asking price, from flippa.com/pricing checked October 22, 2026. Self-service: under $10K, packages $29, $49 or $199 with a 10 percent success fee; $10K to $49.9K, $49, $399 or $599 per six months with 10 percent; $50K to $99.9K, $129, $399 or $699 per six months with 10 percent. Brokered by Flippa with a single upfront payment for a six-month term: $100K to $249.9K, $399 and 10 percent; $250K to $499.9K, $499 and 10 percent; $500K to $999.9K, $899 and 9 percent; $1M to $4.9M, $1,299 and 8 percent; $5M to $9.9M, $1,299 and 7 percent; $10M to $49.9M, $1,499 and 6 percent; $50M and up, $1,499 and 5 percent. NDA add-on $199 where not included. StartExus charges $0 to list and $0 when it sells

4. Upgrades and add-ons: where small fees stack

The base package is rarely the whole bill. Three line items add up.

  • NDA and confidentiality. $199 extra on Entry, Boosted and Standard. Included free on every Premium and Ultimate package.
  • Reach upgrades. Higher tiers add boosted search placement, homepage inclusion and newsletter features. That is the gap between $49 and $599.
  • Renewals. Packages auto-renew. Flippa lists 50% off relists on the short terms and 50% off the next renewal on six-month terms.

5. Escrow and payment costs

Closing costs are separate from Flippa's own fees. On a Flippa deal, the seller usually does not pay them.

  • Escrow.com is usually on the buyer. Flippa's help center says the escrow fee is usually paid by the buyer by default, so the seller receives the sale price minus the success fee.
  • Discounted rate. Flippa says listings get 20% off Escrow.com's variable fees.
  • International wire. Sellers with bank accounts outside the US may pay a flat fee, usually $20.

6. The terms that cost more than the fees

Two clauses matter more than any package price.

  • Exclusivity. At an asking price of $25,000 or more, you agree to sell only through Flippa while listed. The lock runs 90 days after you remove the listing, or 180 days above $100,000.
  • No going around it. If you sell to a buyer who found you on Flippa, Flippa is entitled to its success fee even if the deal closes elsewhere.
  • Listing fee refunds. You can get the package back if no qualified buyer contacts you within 30 days, or if you take the listing down within 7 days of going live.

Worked example: Say your SaaS sells for $30,000 on Flippa. The success fee is 10%, or $3,000. Add a $49 to $599 package and the platform cost is $3,049 to $3,599, so you net $26,401 to $26,951. Want an NDA on Standard? Add $199. At $75,000 the same math gives $7,629 to $8,199. At $150,000, brokered, it is $15,399. On StartExus, the platform fee on each of those sales is $0.

Bar chart: what Flippa costs at four small SaaS sale prices, listing package plus success fee on published pricing as of October 22, 2026. $8,000 sale: $829 to $999. $30,000 sale: $3,049 to $3,599. $75,000 sale: $7,629 to $8,199. $150,000 sale, brokered: $15,399. Any sale on StartExus: $0. Not included: the $199 NDA add-on, renewals at 50 percent off, and escrow, which Flippa says is usually paid by the buyer

Your 10-minute Flippa fee checklist

  1. Find your asking price band on Flippa's pricing slider.
  2. Write down the package price and the term length.
  3. Multiply your floor price by the success fee for that band.
  4. Add the NDA if you need confidentiality and your tier does not include it.
  5. Budget for one renewal in case it does not sell in the first term.
  6. Read the exclusivity clause before you list anywhere else.
  7. Compare the total with your net on a free marketplace.

Pro tip: Run the fee math at your floor price, not your asking price. Buyers negotiate, and 10% of the price you actually accept is the number that hits your bank account.

The bottom line

Flippa's fees are not a scam. They are the price of a big buyer pool. But on a small SaaS, 10% plus a package plus an exclusivity lock is a real cost, and you should see it before you list, not at closing.

Put a number on your SaaS first with the free valuation tool, then compare every option in where to sell a micro-SaaS in 2026 and our Flippa alternative guide.

Browse current SaaS deals on StartExus, or list your business for sale for free. No listing fee, no success fee.

Tags

  • valuation
  • saas
  • ai

written by

StartExus

Writes for the StartExus blog about buying and selling online businesses.

// next step

Ready to make your move?

List free with no success fee, or browse verified businesses today.