Content site and blog valuation calculator
Content sites and blogs sell for a multiple of annual profit. Diversified traffic, evergreen articles and several income streams raise the value; reliance on one traffic source or one affiliate program lowers it.
Revenue minus costs, before paying yourself.
estimated value
$62,500–$91,000
2.6–3.8× annual profit
A starting point from typical content site multiples, not an appraisal.
What moves the price of a content site
The calculator starts from 2.3–3.5× annual profit for this type and adjusts for age, owner hours and growth.
Traffic sources
Search traffic that has survived algorithm updates, plus email or social, is worth more than a single source.
Content upkeep
How much new content is needed to keep traffic steady affects how much work a buyer takes on.
Income streams
Ads, affiliate and sponsorships together are safer than one program.
Age
Older sites with a steady history sell at higher multiples.
Asking prices on StartExus right now
From 30 content site businesses for sale today. These are asking prices, not sale prices; figures from around the web are as the owners stated them.
- for sale now
- 30
- median asking price
- $2,200
- median × annual revenue
- 2.6×
- pre-revenue
- 63%
Questions
- How much is my blog worth?
- Usually a multiple of annual profit. Enter your monthly profit above for a range, then compare with content sites for sale on StartExus.
- Can I sell a blog without revenue?
- Yes, but the price is mostly for the domain, content and traffic. Show traffic history from Google Analytics or Search Console.
- Is this an appraisal?
- No. It is an estimate from typical multiples, a starting point for setting a price.