eCommerce and Shopify store valuation calculator
Online stores are usually valued on a multiple of annual profit. Repeat customers, healthy margins after ad spend and reliable suppliers raise the price; heavy dependence on paid ads or a single product lowers it.
Revenue minus costs, before paying yourself.
estimated value
$67,000–$91,000
2.8–3.8× annual profit
A starting point from typical eCommerce store multiples, not an appraisal.
What moves the price of a eCommerce store
The calculator starts from 2.5–3.5× annual profit for this type and adjusts for age, owner hours and growth.
Margins after ads
Buyers look at profit after ad spend, not revenue. Stores that sell without paid ads are worth more.
Repeat customers
A list of customers who buy again lowers the risk for a new owner.
Suppliers and inventory
Documented suppliers and a clear plan for stock that transfers with the sale make the deal easier.
Product concentration
Revenue spread across products is safer than one bestseller.
Asking prices on StartExus right now
From 8 eCommerce store businesses for sale today. These are asking prices, not sale prices; figures from around the web are as the owners stated them.
- for sale now
- 8
- median asking price
- $7,900
- median × annual revenue
- —
- pre-revenue
- 63%
Questions
- How much is a Shopify store worth?
- Most small stores sell for a multiple of annual profit. Enter your monthly profit above to see a range, then compare it with similar stores for sale on StartExus.
- Is inventory included in the price?
- Usually inventory is priced separately, at cost, on top of the business price. Agree on it in writing before closing.
- Is this an appraisal?
- No. It is an estimate from typical multiples, a starting point for setting a price.