Mobile app valuation calculator
Apps sell for a multiple of annual profit. Subscription revenue, good ratings and organic downloads raise the value; dependence on paid installs, a third-party API or an old codebase lowers it.
Revenue minus costs, before paying yourself.
estimated value
$67,000–$103,000
2.8–4.3× annual profit
A starting point from typical app multiples, not an appraisal.
What moves the price of a app
The calculator starts from 2.5–4.0× annual profit for this type and adjusts for age, owner hours and growth.
Subscriptions
Recurring subscription revenue is valued higher than one-off purchases or ads.
Organic downloads
Downloads from App Store search and word of mouth are worth more than paid installs.
Ratings
Strong ratings and recent reviews show the app is healthy.
Tech and dependencies
A maintained codebase with few paid dependencies is easier to take over.
Asking prices on StartExus right now
From 69 app businesses for sale today. These are asking prices, not sale prices; figures from around the web are as the owners stated them.
- for sale now
- 69
- median asking price
- $5,000
- median × annual revenue
- 3.1×
- pre-revenue
- 49%
Questions
- How much is my app worth?
- Usually a multiple of annual profit. Enter your monthly profit above for a range, then compare with apps for sale on StartExus.
- How does an app transfer to the buyer?
- Apple and Google both support moving an app to another developer account; the code, domain and any backend accounts transfer separately.
- Is this an appraisal?
- No. It is an estimate from typical multiples, a starting point for setting a price.